According to Arie de Geus, “the ability to learn faster than your competitors may be the only sustainable competitive advantage.” Arie led scenario planning at Shell Oil, which made him famous in both organizational learning circles and business school team rooms. His take on long-term economic viability is that companies should be managed to be more than just economic growth engines. Successful companies need to adapt to changing business environments, and human talent is critical to developing their ability to do so.
What does it take to become a learning company? How do we evolve? How do we make our companies long-lived and our strategies sustainable? I’m looking forward to using this space to explore the connections between learning, competitive advantage, and growth. I hope you join the conversation.
Sustainable Value 